Founded in Denver and with offices in Albuquerque and Nashville, we’ve been creating and implementing powerful brand campaigns for over 19 years. We’ve worked with more than 200 educational and non-profit organizations, including public and private colleges and universities, community colleges, secondary schools, statewide systems, and national commissions and associations around the world. We are a high-performance, results-driven organization. We have an unequaled record for building enduring brands, advancing strategic objectives, and achieving a return on investment.
…highly sophisticated university-wide integrated marketing program [implemented by Larry Hincker] coupled with university strategic goals and the genius of the Invent the Future tagline has secured Virginia Tech’s reputation as a leading research university — both nationally and internationally.
The depth and breadth of this research – including a strategic brand architecture exercise – exceeded campus expectations and generated a reservoir of credibility and confidence among faculty, staff, leadership, and board members.
At Washington State University, EMG guided the entire university community through a process that transformed WSU’s brand image from that of a party school located in a rural part of the state with a so-so reputation for academic quality to one of a world- class institution providing students with personal attention from faculty and offering a multitude of hands-on learning experiences.
I recommend EMG without reservation to any institution looking to create a powerful, consensus-based brand identity and a marketing program that improves internal effectiveness while building external brand awareness and image.
We have successfully repositioned the institution from a regional commuter campus to a nationally respected research university that attracts more high-performing applicants, business partners, research dollars, and private funding than ever before.
The University of Mary Washington saw a 63% increase in inquiries and a 13% increase in applications from target areas during their September 2015 – March 2016 campaign with EMG. The campaign utilized an integrated advertising strategy across cable TV, transit, retail mall signage, Facebook, content networks, YouTube streaming, and search ads.
Strong brands can endure for years upon years, as long as they are maintained and updated periodically. EMG is launching a refresh of the Framingham University brand that we developed in 2007, nine years later! We will conduct a competitive marketplace analysis, internal positioning consultations, and a creative refresh to reflect current positioning.
EMG launched the campaign My Great Career on behalf of The Community Colleges of Nebraska. The campaign includes :60 radio spots playing across the state, social media, online advertising, and the microsite mygreatcareer.com. EMG press releases to media outlets have gained articles and interviews throughout Nebraska.