President and Co-Founder
With more than 35 years’ experience in higher education marketing, Bob is one of the nation’s most respected brand marketing and management consultants. Bob was a member of the CASE Industry Advisory Council and a faculty member for the international Academy for Educational Development (AED). He is a frequent keynote speaker on brand marketing and related issues for businesses, non-profits, and organizations throughout the world. Early in his career, he served in communications and marketing positions at Washington University in St. Louis, Rutgers University, the University of Denver, and Metropolitan State University of Denver. In 1997, he co-founded Educational Marketing Group, and has provided strategic counsel to college, university, and non-profit clients globally. Bob and his co-founding partner, Marlene Brock, have provided marketing services and counsel for institutions throughout North America.
Executive Vice President and Co-Founder
Marlene has 30 years of organizational management and brand development experience. In addition to her expertise in higher education, Marlene has worked in the public sector, retailing, the television industry, and corporate real estate. She has served in local government as well as for international corporations such as United Artists and Siemens Corp. She has provided positioning and brand platform development services, strategic planning, and creative strategies for dozens of colleges and universities. Her ability to develop consensus-based brand platforms is unmatched. Following a positioning exercise at Washington State University, then-president Dr. V. Lane Rawlins noted, “This was a remarkable milestone in the history of the university – the most productive strategy session I’ve ever been part of.” Dr. Lloyd Benjamin, former president of Indiana State University, said of a positioning retreat, “It’s the first time in my tenure that I’ve ever seen this group [executive administration] agree on anything.” Marlene has facilitated positioning for colleges and universities across North America, and conducts professional training on positioning, strategic planning, brand architecture, and related topics.