Blog

Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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Give Them Content: Part One

Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started.

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2015 International Brand Master

Shelly Brenckman, lead marketer for Texas A&M’s Startup Aggieland, powered by the Center for New Ventures and Entrepreneurship (CNVE) at Mays Business School, takes top honors in the seventh annual international brand competition sponsored by Educational Marketing Group, Inc. (EMG). Startup Aggieland is a brand centered around stories of faculty and student-owned startups.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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