Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The result is an unexpected parity of marketing efforts.
What do Martin Luther King Jr. Day, Valentine’s Day, Groundhog Day, President’s Day, St. Patrick’s Day, April Fools’ Day, Easter, and the Winter Olympics have in common? All take place in the spring semester and most are celebrated on a campus in some way. We want to see your examples and share them!