Brands Go Up In Stardust

Fans of the movie Stardust understand the importance of a certain fearsome pirate captain’s reputation. However, his reputation is in jeopardy after his ship is invaded. Here are some tips for how brands can do some preemptive striking before any incident causes your brand to go up in stardust.

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All Hail the Outlaws

Renegades have a place in creativity. The song Renegades by X Ambassadors is making itself a bit of a soundtrack for those who like some adventure. I would take it a bit further to say it could be considered an anthem for creativity. What do you think?

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Azusa Pacific University Vice President Named 2014 International Brand Master

Dr. David Peck, vice president of university relations at Azusa Pacific University (APU), was named the 2014 International Brand Master today. This international award, now in its sixth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG). Dr. Peck took the top honor for his ability to research, … Continue reading Azusa Pacific University Vice President Named 2014 International Brand Master  Read more

Three Finalists Named: Time to Vote

Extraordinary branding professionals from Azusa Pacific University, University of Glasgow, and University of Iowa make up the finalists for the 2014 International Brand Master Award. Read more about each of them and vote for the winner.

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2014 IBM Award Nominations Open

Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet to receive the attention they so richly deserve? The most prestigious award in education branding is back for its sixth year. 

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Stay in Touch at CASE VI

The Skeptics Handbook: Turning Marketing Doubters into Brand Disciples, Splitting Audiences Without a Split Brand Personality, and The Brand Book is Dead … Now What? are the two presentations and roundtable discussions we will lead during the CASE VI conference Jan 11 – 13. We will also have an exhibitor booth. Plenty of chances to stop by and say hi.

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