Blog

Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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The Competition is Set

Super Bowl 50 is set and the opponents are now known! The Broncos and Panthers are sure to make it an exciting competition on Sunday February 7. While the biggest competition is going on in NFL football, education marketing has its biggest competition going on as well, the International Brand Master Award. We now know the names of the outstanding education brand marketing professionals vying for the prestigious award. They are the nominees for the 2015 International Brand Master Award.

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2015 #EDUHolidays Collection

Thank you for sending us your 2015 holiday greetings. As done over the last couple of years, we are posting one of the largest annual collections of EDU holiday greetings. From creative, fun, humorous, to heart warming, there is a wide variety of holiday cheer to be found from the world of education marketing to set the bar for next year. Let us know if we missed any… the list will be updated! Happy Holidays and Merry Marketing!

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2015 IBM Award Nominations Open

It’s baaaack for the seventh year! The most prestigious award in education branding. Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet to receive the attention they so richly deserve?

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Brands Go Up In Stardust

Fans of the movie Stardust understand the importance of a certain fearsome pirate captain’s reputation. However, his reputation is in jeopardy after his ship is invaded. Here are some tips for how brands can do some preemptive striking before any incident causes your brand to go up in stardust.

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