Moneyball Marketing

Moneyball Marketing – It’s the way that any institution with limited staff and resources can compete in a highly competitive marketplace – and win – by modelling their marketing strategies according the tenets of the ball club that revolutionized the way major league baseball teams play the game.

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Take a Scroll

In web design, there’s a commonly held belief that web content that falls below the height of a user’s screen or, to use an old newspaper term, below the fold, is lost on site visitors because they are averse to scrolling. And it is true. Users were loath to scroll….in

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Behind Every Great Brand…

Question: I’m an associate professor who was asked to join our university’s branding initiative. I know nothing about marketing, so I’m a bit perplexed. Why am I involved? And why should our institution invest in branding at all? Answer: First of all, thanks to all the fans who wished me well...
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