Blog

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Share your 2016 #EDUholidays

Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!

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Now Accepting Nominations

It’s baaaack for its eighth year! Do you know someone worthy of the most prestigious award in education branding? Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet for the 2016 International Brand Master Award?

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NCMPR Webinar & AMA Conference

Don’t miss out on your opportunity to learn from EMG’s expert in digital marketing next month, during the NCMPR Webinar: There’s an App for That!; Mobile Advertising. Also, we will see you at American Marketing Association’s Symposium for the Marketing of Higher Education in December.

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A Brand of Service

Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?

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