Blog

The Battle for Ad Tracking

Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?

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Social Media for Graduate Prospects

You feel like you’ve tried everything to reach graduate prospects. But have you checked into your social media strategy? It could be time for an update. Check out the following tactics for the inside scoop!

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Monitoring Your Website?

Websites are essential for your organization and your brand, and not providing a good user experience could lower your credibility. Improve your website by monitoring and segmenting your traffic and conducting a content audit.

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Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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