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Georgia Tech recently announced a $6,630 computer science online master’s degree. While the initiative is unmatched from an affordability perspective, will the institution’s prestigious brand come away unscathed? Time will ultimately tell, but this blog contains several angles to consider
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EMG has benchmarked staff and budget budget resources in education marketing and communications. We are looking to update the data in the first of an annually reoccurring survey. This survey requires knowledge of your school’s central marketing and communication staffing and budget for FY2012-2013. Take part and get a complimentary benchmark analysis of the data gathered
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QUESTION: When searching for marketing inspiration, our department comes across funny images, video, etc. online everyday. I can’t tell you how many college and university sponsored Harlem Shake videos I’ve seen. Is it worth it to take advantage of memes and upload our own institution’s version
For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us: There’s a crucial lesson that higher ed can learn from how vacation experiences are presented on the web…
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Careful, there may be a dinosaur stalking your marketing unit! If the way you’ve structured work flow and staff is behind the times, it’s a sure bet you’re not being as effective as you need to be in today’s digital content-driven environment. Take a look at the marketing staff of the future…