Careful, there may be a dinosaur stalking your marketing unit! If the way you’ve structured work flow and staff is behind the times, it’s a sure bet you’re not being as effective as you need to be in today’s digital content-driven environment. Take a look at the marketing staff of the future…
Online video is a fantastic and essential way for colleges and universities to express their brand, but how can you maximize its impact? One way is to carefully consider how you’re integrating video into your website. This post contains examples of institutions who are executing creatively
Large-scale traumatic events can be trying on the entire nation and world. Social media can exasperate many if not done in an appropriate manner. There are several key ideas to take note of when communicating online during tough times. Get them down before you potentially offend your followers.
Customer relations management tools are all the rage in admissions… and for good reason. They can make a huge difference in turning prospects into enrolled students. To live up to their potential, however, they need to effectively engage prospects by drawing them into the heart and soul of the brand? Is your CRM doing an effective job
Many know of Texas A&M University and many more know about it more recently. There is a big reason for this. This is due to the extraordinary work done by Jason Cook, Vice President of Marketing & Communications. Mr. Cook is also the 2012 International Brand Master. And I was lucky enough to catch an interview with him. If you weren’t lucky enough to catch the live version on April 11, 2013, watch the recorded version here.