Blog

A Brand of Service

Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?

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The Fight for Critical Thinking

Political correctness has taken over. Parents have guarded us. The internet has socially validated us. Many cultural behaviors have given rise to a lack of idea exploration. Higher ed is starting to take notice and provide pushback to the intrusion into academic freedom and critical thinking.

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Deadpool Syndrome

Every once and awhile there is a unique concept that breaks the mold. Everyone loves it and it gains notoriety and success. Those in the business tend to want to copy the concept and ride the coattails for hopes of similar success. Shiny object syndrome strikes again! Deadpool provides a necessary reminder that not all shiny should be chased.

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Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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