Blog

Ranch-pocalypse

Brands promise to provide certain quality of products and services and expectations. Dion’s, a popular pizza chain in New Mexico had to temporarily stop production of its famous dressings. Thus, throwing many in New Mexico into a temporary state of disbelief. See what happens when they can’t deliver what loyal fans have come to expect and why it is important for brands to learn from them.

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2016 International Brand Master

Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition. Congratulations Ms. Lawrence! Leave a note of congratulations.

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Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and Youtube could yield better results than others.

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Three Outstanding Finalists

Extraordinary branding professionals from University of Calgary, Ohio Wesleyan University, and University of Cambridge make up the finalists for the 8th Annual International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for the next International Brand Master.

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mobile: It’s Not a Want, It’s a Need

The need to be mobile responsive isn’t just wanted anymore, it’s needed. It may seem like a lot to go from mobile friendly to completely a responsive design, but your ideal applicants aren’t just hoping for it, they’re expecting it.

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