Blog

The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

 Read more

Give Them Content: Part One

Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started.

 Read more

2015 International Brand Master

Shelly Brenckman, lead marketer for Texas A&M’s Startup Aggieland, powered by the Center for New Ventures and Entrepreneurship (CNVE) at Mays Business School, takes top honors in the seventh annual international brand competition sponsored by Educational Marketing Group, Inc. (EMG). Startup Aggieland is a brand centered around stories of faculty and student-owned startups.

 Read more

More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

 Read more

Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

 Read more

Three Finalists & Voting

Extraordinary branding professionals from Ursuline Academy, Texas A&M University’s Startup Aggieland, and the University of Sydney make up the finalists for the 2015 International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for who will be the next International Brand Master.

 Read more