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Deadpool Syndrome

Every once and awhile there is a unique concept that breaks the mold. Everyone loves it and it gains notoriety and success. Those in the business tend to want to copy the concept and ride the coattails for hopes of similar success. Shiny object syndrome strikes again! Deadpool provides a necessary reminder that not all shiny should be chased.

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Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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Give Them Content: Part One

Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started.

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