Video has exploded on the Web. Witness the following statistics:

• On average Americans view 182 videos per month
• 1 billion videos are viewed daily on YouTube
• YouTube’s monthly U.S. viewership is 12.2 billion
• 82% of U.S. internet users watch videos online

It can be one of the most compelling ways to keep content fresh, interesting, and engaging on your website and can be used to draw audiences to you through social mediums. Best of all, it’s a high-impact strategy a with a relatively low ongoing cost. It’s also a great way to encourage students, faculty, and staff to tell your brand story through their eyes.

There are a few caveats for video content to be an effective marketing tool. You should have

• A clearly defined vision for the type of content you will welcome>
• A close tie to your brand platform and personality
• The right infrastructure to support easy contributor access and upload capability
• A quick way to vet videos from contributors
• A plan to promote new video content to audiences

We’ve put together some tips to help you incorporate video-content into your marketing strategy.