SOCIALsprokit is a web application plug-in package that allows your communication team to quickly and inexpensively create a customized interactive social networking mash-up page on your website.

The mash-up page can be custom-designed to match your current web look and feel, logo, brand presentation, and social networking feeds. It includes a back-end programming engine that generates a high-impact social networking space that engages audiences, generates brand energy and cross-audience conversation, and turns your social media into a powerful brand-marketing tool.

With this social networking tool, faculty, staff, students, alumni, prospects, and visitors instantly become part of the brand conversation, and can tune into the specific conversation threads that are of most interest to them, choosing which feeds they’d like to follow by audience, by topic, or by platform.

For example, visitors can custom-filter the live feeds they see on the page to only those pertaining to alumni, or to students, or to student prospects. This unique feature makes the social networking experience more personal and more engaging for each individual user.

Alternately, visitors can filter the live feeds by topic. Topic choices are defined and selected by the communications team and offered as customizable choices for each visitor: For example, users could choose among topics of interest such as sports, campus events, news feeds, business, or other special categories.

On the same mash-up page, audiences can also view the latest videos on your YouTube channel, or your most popular videos. And they can browse through your institution’s recent photographs and images from a variety of your social media feeds. And they can read the latest posts from selected institutional blogs, or see any other RSS feeds selected by the communications team for inclusion.

Moreover, visitors can participate in any of your social networking conversations by adding their input directly on the SOCIALsprokit page, without leaving your website!

SOCIALsprokit increases the marketing power and impact of your social networking presence by allowing each user to experience the full breadth and depth of your online communities and conversations and yet be able to personalize how they want to interact with those channels.

Your social networking staff can change, add, and manage selected real-time feeds to populate the mash-up site in real time, without needing the services of a programmer or IT specialist. That means that special events such as graduation, homecoming, or convocation channels can be highlighted, added, and removed on the fly, depending upon marketing and communications tactics and strategies. This feature can be indispensable for crisis situations and issues management, as well.

Visit the website for more information on SOCIALsprokit and its capabilities.

You can also join us for a FREE webinar to learn how SOCIALsprokit can make your life as a higher education communicator easier and more efficient. Click on the time below that best fits your schedule. We will be giving away two free installations of SOCIALsprokit to registered attendees (we will randomly draw one winner from two of the webinars listed below) – you must be present in the webinar to win.

• Tuesday, June 7, 2011; 12:00 – 1:00 PM Eastern Daylight Time; Intro to SOCIALsprokit and PRINTsprokit.
• Thursday, June 16, 2011; 4:00 – 4:30 PM Eastern Daylight Time; Intro to SOCIALsprokit.
• Monday, June 27, 2011; 11:00 AM – 12:00 PM Eastern Daylight Time; Intro to SOCIALsprokit and PRINTsprokit.