Return on Your Investment

We all know that it is important to track your higher ed marketing strategies and tactics. In many cases, it is easier said then done.

Measuring your results can help determine which tactics are working and which are not. Measured results can give some "umph" when battling for extra dollars in your budget. Results can also add some ammo to discussions when pushing for new similarly focused tactics you are attempting in the future.

It is time for those in the trenches to add your thoughts. How do you measure the return on your marketing investment? Also, what type of results are your seeing? Any trends?

Add your thoughts in the comments below or in the original Facebook discussion (click here) where thoughts have already been posted. We will be sure to add your thoughts to the August Brand Bounce eNewsletter.

As an added plus (no pun intended). Google+ has dominated the social network world for the last couple of weeks. It is mentioned that in its first two weeks, Google+ is already up to 10 million users. Obviously, a new competitor to Facebook. Unlike Wave and Buzz, Google Plus seems to be a refreshing addition to the social world. I know Ineke, Steve, and/or myself will add thoughts on Google+ in the near future, but here are several useful blogs from fellow higher ed marketers and other resources regarding the use of the new tool.

If you are not one of the 10 million already on Google+, leave a comment below (with a real email address in the email field, it won’t show publically) mentioning your interest and I will be sure to send you an invite. Ok, here are the links to the resources and blogs now:

Published by

Travis Brock

Director of Business Development

I have more than 11 years of marketing, communications, and research experience in the higher education arena. I am the primary editor of the blog. I enjoy learning about new marketing tactics and chatting about them with others. If it includes social media, technology, geocaching, flash mobs, integration of old and new tactics, video, etc and how to implement them… I’m all ears or should I say, I’m all blogs. Interests you may also see shine through in my blogs could include being creative, swimming, eating food, and watching TV. I also attempt to look deeply and critically in to as well as push myself to discuss many new and different topics. And if I can’t push myself, feel free to give me a nudge with your thoughts on what to write.

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