The Fall 2011 semester is on the horizon. Students will be rushing in left and right to fill their brains with knowledge. Now can also be a good time you can catch up on some of the hottest topics in your own field. Brush up on the best strategies, tactics, and thoughts. It is time to get your professional development on!
An all-star cast of higher ed branding, marketing, content, web, and social media experts fill the Fall 2011 KnowledgeBuilder list of faculty members. They have all achieved some amazing things and are going to share their knowledge and experience. These KnowledgeBuilders are available to help you do your job better, faster, and cheaper in a time when you are being asked to do more with less.
Click the “Read more…” links below to read more about the topic, the faculty member, and to register. If you have any questions, let me know (Travis) at emgteam@emgonline.com.
Higher Ed Meets Corporate America
Thu, Sep 15 11:00 AM – 12:30 PM EDT
The seismic growth of competitive marketing in higher ed has forced the need for fresh perspectives. An attitude-shifting presentation by 2010′s International Brand Master, John Lichtenberg, the Vice President, Chief Marketing and Enrollment Officer at Walsh College.
Five Telltale Signs You Need Brand Architecture… and What to Do About It
Thu, Sep 29 11:00 AM – 12:30 PM EDT
Best practices for determining if brand extensions or sub-brands are needed, and how to implement brand architecture while building campus consensus. EMG’s own President, Bob Brock, and Vice President, Marlene Brock, provide enlightening insights in to brand architecture.
Creating Brand Ambassadors With A Certification Program
Wed, Oct 05 12:00 PM – 1:30 PM EDT
A Brand Ambassador Program keeps employees in tune with the institution’s brand. Learn how to build a successful formal certification program. Cecelia Crow, Brand Marketing Manager from Virginia Tech gives her brand-sustaining knowledge in this eye-opening KnowledgeBuilder on this first-of-its-kind brand training program.
Reinventing New on Your University Web Site
Thu, Oct 13 11:00 AM – 12:30 PM EDT
Learn how to evolve your university’s news office in order to keep pace with how your audiences discover and consume news content on the web. Georgy Cohen, Manager of Web Content & Strategy at Tufts University and Co-founder of Meet Content shares her expertise in PR, content, web, and social media in this all-encompassing online workshop.
Lessons Learned from the Texas A&M Social Media Scavenger Hunt
Tue, Nov 1 12:00 PM – 1:30 PM EDT
Take social media engagement to the next level by integrating your social media program and driving real-world connections and campus exploration. Director of Social Media & Marketing Programs and blogger lends her social media mastery to explain Texas A&M’s first-of-its-kind campus-wide scavenger hunt.
The Best Social Media Tactics Ever
Thu, Nov 10 11:00 AM – 12:30 PM EDT
Take your social media from just basic usage to specific tactics. Get ideas from a thorough explanation of the top social media tactics around. Yours truly (Travis Brock), EMG’s Director of Social Media, and Stephen Biernacki, EMG’s Social Media Specialist, lend our experiences in the top tactics in the field.
Getting the Most from a Facebook Page
Tue, Nov 15 1:00 PM – 2:30 PM EDT
It’s no longer enough to have a Facebook page, but how you use it. We’ll talk about custom tabs, geo-targeting messages and how to measure success. Patrick Powers, Interactive Media Manager at Webster University and social media blogger, provides his expertise on this valuable marketing tool.
The Fundamentals of Great Web Writing
Thu, Dec 8 11:00 AM – 12:30 PM EDT
Learn the writing skills that will make your website more visible, powerful, and appealing to your audiences and search engines. An skill-enhancing presentation provided by Ineke Caycedo, EMG’s Senior Brand Strategist, and Angela Brennan, EMG’s Marketing Management Analyst.
Again, let me (Travis) know if you have any questions at emgteam@emgonline.com. We hope to see you in one or more of them.
