Texas A&M Marketing VP Named International Brand Master

Jason Cook, Vice President of Marketing and Communications at Texas A&M University, was named the 2012 International Brand Master today. This international award, now in its fourth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG). Mr. Cook took the top honor for his ability to implement a strong and consolidated academic and athletic brand.

Before I go on and if you wish, please take a moment and send your note(s) of congratulations to Mr. Cook on this outstanding achievement in the comments section below. We will be sure to alert him of your messages.

Mr. Cook assisted in transforming Texas A&M University from a longstanding all-male military school perception to the vibrant brand image of a well-known and thriving top-20 research institution. He leveraged the growing national fame of freshman football star Johnny Manziel and the buzz surrounding the quarterback’s Heisman Trophy candidacy to effectively showcase the University brand.

Mr. Cook placed the University’s athletics at the top of the brand pyramid together with its academics brand, enabling the University’s message of academic excellence to reach numerous fans each time its sports teams, particularly the football team, took the field. He brought together the University President, Board of Regents, marketing, communications, media relations, licensing and creative teams to work as an integrated group to build a massively successful brand.

This process began with University’s transition from the Big 12 Conference to the wider exposure of the Southeastern Conference, which led to numerous opportunities for Mr. Cook and his team to expose the world to the traditions that make Texas A&M University a unique brand.

“Jason understood that this move was meant to expand our brand nationally in all areas – to introduce the country to our top-tier academics and research, and our rich history and traditions, as well as athletics,” said R. Bowen Loftin, President of Texas A&M University.

The brand strategy, led by Mr. Cook, has seen amazing results over the last year. Texas A&M University rose from 15th to second in Washington Monthly’s rankings of universities that contribute significantly to society. Kiplinger named Texas A&M University as number one in the state and in the top 25 schools for best value. The University’s 34,000 freshman applications for 2012 was a new school record. Texas A&M University is already on pace to break the freshman application record again by several thousand in 2013. Amazing results were also seen in their social media networks, licensing revenues, media exposures and mobile apps. The University made the Top 10 Facebook Brands by Engagement Rate listings and ranked among Klout’s Top 10 Most Influential Colleges.

“I am honored to represent Texas A&M and our marketing and communications team with the International Brand Master Award, and I appreciate the vote of confidence from the selection committee and the thousands who submitted votes as part of the process,” said Mr. Cook. “Our ultimate goal is to build Texas A&M into one of the top brands in the country, and we made tremendous progress in this regard over the past year. From an innovative content marketing strategy to our continued social media leadership, as well as our transition to the Southeastern Conference with a Heisman Trophy winner, we truly believe that Texas A&M has captured the nation’s attention.”

Mr. Cook competed against two other strong finalists to win top honors in the International Brand Master competition. Dr. David Willows from The International School of Brussels in Brussels, Belgium, and Justin Roy from William Peace University in Raleigh, N. C. were runners up. Mr. Cook was up against an initial field of 15 exceptional nominees, twelve of whom hailed from the United States, one from England, one from Australia, and one from Belgium.

“We are thrilled and honored that a professional of the caliber of Jason Cook has been named the 2012 International Brand Master.” said Bob Brock, President of Educational Marketing Group of Parker, Colo., and the sponsor of the competition. “Mr. Cook has had an outstanding impact on the venerable Texas A&M brand, and his combination of strategic thinking and tactical skill inspire us all.”

Colleagues in education branding will be able to hear from Mr. Cook as EMG will honor his success with a series of guest blogs and video interviews during the coming months.

For more information on the 2012 International Brand Master, Jason Cook, the judges and the nominees, see: http://emgonline.com/brandmaster/2012-master/.

Again, please take a moment and send your note(s) of congratulations to Mr. Cook on this outstanding achievement in the comments section below. We will be sure to alert him of your messages.

Published by

Travis Brock

Director of Business Development

I have more than 11 years of marketing, communications, and research experience in the higher education arena. I am the primary editor of the blog. I enjoy learning about new marketing tactics and chatting about them with others. If it includes social media, technology, geocaching, flash mobs, integration of old and new tactics, video, etc and how to implement them… I’m all ears or should I say, I’m all blogs. Interests you may also see shine through in my blogs could include being creative, swimming, eating food, and watching TV. I also attempt to look deeply and critically in to as well as push myself to discuss many new and different topics. And if I can’t push myself, feel free to give me a nudge with your thoughts on what to write.

7 thoughts on “Texas A&M Marketing VP Named International Brand Master”

  1. Congratulations Jason, the award could not have been presented to a more deserving winner. I am equally happy that the award goes to you as well as the University. You have set the bar very high for accompishments, your encore willl be will be extremely challenging.

    The Restivo’s and I can always say that we knew him before all this happened..

    Again, Congratulations and all the best.


  2. Congrats, Jason!

    I am very proud that you have helped bring to light all that TAMU has to offer to our world. Many more people now understand the greatness that has been hidden in College Station for far too long, thanks to you.
    I am lucky to have you as my brother-in-law.

    Eric Weidenbach ’88

  3. Congratulations to Mr. Cook. He is very deserving for the award. He exemplifies the pride of Texas A&M University, is a strong Christian, and deserves to be rewarded for the hard work and amazing efforts he continually gives. He is truly an International Brand Master! Gig Em and God Bless!

  4. Congratulations Jason!

    Leslie and I, and all of us on staff at Brazos Fellowship, wanted to share our thrill and excitement over your much deserved International Brand Master award!

    God bless you Jason!

    Will Lewis

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