Author: Angela Brennan

Marketing Management Specialist

Angela Brennan is EMG's Marketing Management Analyst. She provides services in accounting, financial issues, analytics, and technical support. She had more than seven years of experience in the accounting field while working for a Fortune 500 electronic and computer distributor. Her background includes accounts payable, cost-benefit analysis, and compensation. During that time, she was also responsible for networking, creating and maintaining databases, data analysis, and computer software design and testing.

Riding the Distance Ed Carousel

Online higher ed is like a carousel – an experience that keeps going faster. But this ride already started. You can either hop on now and grab the best seat by marketing online ed as an institutional priority, or you can wait and hope to find a seat later. Here are six things you should have done or start soon to ride the online ed carousel.

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SEO on the Brain

You may have spent a lot of money building a website with all the bells and whistles, but if the right people can’t find your website then it really doesn’t do you any good. This is the basis behind search engine optimization (SEO): increasing traffic to your website with efficient organic search results from search engines.

Don’t believe that SEO is that important? Here are some things to consider (click on the data point below to view the source):

Over 90% of the people that use the Internet use a search engine
3 out 4 people will select an organic search result versus a paid result
Almost half of people will click on the top organic search result
Very few people look past the 2nd page of their search results
Google, Yahoo, and Bing account for the majority of global Internet traffic
More than half of online transactions begin with search engines
SEO is more effective than banner ads

So, unless you have absolutely no competition for your keywords, SEO is a cost-effective way to increase the visibility of your website. Click here for a few ethical and not so ethical SEO techniqu

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The Good and Bad of SEO

You may have spent a lot of money building a website with all the bells and whistles but if the right people can’t find your website then it really doesn’t do you any good. This is the basis behind search engine optimization (SEO): increasing traffic to your website with organic search results from search engines. … Continue reading The Good and Bad of SEO

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