Author: Kelly Giles

Integrated Marketing Specialist

I appreciate new marketing concepts - those ideas that push the envelope of “how we can say what we say.” I stay on top of social media trends and love blogs, buzz marketing, red wine, dystopian novels, and skiing. I’m certified in Google Adwords, and a large part of my work is in digital advertising. Traditional marketing can often pair with digital to achieve great results, so you’ll see me write about it all. If there’s something on your mind that you’d like to read more of, let me know!

Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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A Brand of Service

Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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Give Them Content: Part One

Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started.

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