Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?Read more
Author: Kelly Giles
Integrated Marketing SpecialistI appreciate new marketing concepts - those ideas that push the envelope of “how we can say what we say.” I stay on top of social media trends and love blogs, buzz marketing, red wine, dystopian novels, and skiing. I’m certified in Google Adwords, and a large part of my work is in digital advertising. Traditional marketing can often pair with digital to achieve great results, so you’ll see me write about it all. If there’s something on your mind that you’d like to read more of, let me know!
Which is more effective and more efficient? In-person or online focus groups? There is no one-size-fits-all answer, since every situation is different. We cover the advantages and disadvantages of each, so you can choose the right one for you!Read more
Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!Read more
Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.Read more
If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!Read more
Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?Read more