Data makes a marketer’s decision. Population and labor projections, education demographic and projections, as well as anecdotal data from external sources allow for greater insights. It doesn’t hurt many organizations provide this data for free.Read more
Author: Travis Brock
Director of Business DevelopmentI have more than 11 years of marketing, communications, and research experience in the higher education arena. I am the primary editor of the blog. I enjoy learning about new marketing tactics and chatting about them with others. If it includes social media, technology, geocaching, flash mobs, integration of old and new tactics, video, etc and how to implement them… I’m all ears or should I say, I’m all blogs. Interests you may also see shine through in my blogs could include being creative, swimming, eating food, and watching TV. I also attempt to look deeply and critically in to as well as push myself to discuss many new and different topics. And if I can’t push myself, feel free to give me a nudge with your thoughts on what to write.
Brands promise to provide certain quality of products and services and expectations. Dion’s, a popular pizza chain in New Mexico, had to temporarily stop production of its famous dressings. Thus, throwing many in New Mexico into a temporary state of disbelief. See what happens when they can’t deliver what loyal fans have come to expect and why it is important for brands to learn from them.Read more
Extraordinary branding professionals from University of Calgary, Ohio Wesleyan University, and University of Cambridge make up the finalists for the 8th Annual International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for the next International Brand Master.Read more
Super Bowl 51 has come and gone! Many were disappointed by the Patriots comeback in the last half of the game. However, the most prestigious competition in education brand marketing won’t disappoint. There are ten outstanding nominees for the 8th Annual International Brand Master Award.Read more
Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!Read more
It’s baaaack for its eighth year! Do you know someone worthy of the most prestigious award in education branding? Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet for the 2016 International Brand Master Award?Read more