Political correctness has taken over. Parents have guarded us. The internet has socially validated us. Many cultural behaviors have given rise to a lack of idea exploration. Higher ed is starting to take notice and provide pushback to the intrusion into academic freedom and critical thinking.Read more
Author: Travis Brock
Director of Business DevelopmentI have more than 11 years of marketing, communications, and research experience in the higher education arena. I am the primary editor of the blog. I enjoy learning about new marketing tactics and chatting about them with others. If it includes social media, technology, geocaching, flash mobs, integration of old and new tactics, video, etc and how to implement them… I’m all ears or should I say, I’m all blogs. Interests you may also see shine through in my blogs could include being creative, swimming, eating food, and watching TV. I also attempt to look deeply and critically in to as well as push myself to discuss many new and different topics. And if I can’t push myself, feel free to give me a nudge with your thoughts on what to write.
Every once and awhile there is a unique concept that breaks the mold. Everyone loves it and it gains notoriety and success. Those in the business tend to want to copy the concept and ride the coattails for hopes of similar success. Shiny object syndrome strikes again! Deadpool provides a necessary reminder that not all shiny should be chased.Read more
Shelly Brenckman, lead marketer for Texas A&M’s Startup Aggieland, powered by the Center for New Ventures and Entrepreneurship (CNVE) at Mays Business School, takes top honors in the seventh annual international brand competition sponsored by Educational Marketing Group, Inc. (EMG). Startup Aggieland is a brand centered around stories of faculty and student-owned startups.Read more
Extraordinary branding professionals from Ursuline Academy, Texas A&M University’s Startup Aggieland, and the University of Sydney make up the finalists for the 2015 International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for who will be the next International Brand Master.Read more
Higher education institutions from the southeastern states are currently gathered at the CASE III conference in Nashville, TN, from Sunday February 14 to Wednesday February 17. Find EMG in the vendors hall with ready to chat about your institution’s needs. Oh yeah… and we have chocolate!Read more
Super Bowl 50 is set and the opponents are now known! The Broncos and Panthers are sure to make it an exciting competition on Sunday February 7. While the biggest competition is going on in NFL football, education marketing has its biggest competition going on as well, the International Brand Master Award. We now know the names of the outstanding education brand marketing professionals vying for the prestigious award. They are the nominees for the 2015 International Brand Master Award.Read more