Author: Travis Brock

Director of Business Development

I have more than 11 years of marketing, communications, and research experience in the higher education arena. I am the primary editor of the blog. I enjoy learning about new marketing tactics and chatting about them with others. If it includes social media, technology, geocaching, flash mobs, integration of old and new tactics, video, etc and how to implement them… I’m all ears or should I say, I’m all blogs. Interests you may also see shine through in my blogs could include being creative, swimming, eating food, and watching TV. I also attempt to look deeply and critically in to as well as push myself to discuss many new and different topics. And if I can’t push myself, feel free to give me a nudge with your thoughts on what to write.

Whack! You Fool!

Don’t worry, that’s a compliment. It means you are looking at things differently and creatively. “A Whack on the Side of the Head” by Roger von Oech offers one of my favorite ways of being creative. Be the fool! Look at things backward, sideways, with your nose, and on your toes. What does this have … Continue reading Whack! You Fool!

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Brand Manager’s Notebook Back Up and Running

We had a temporary outage of the blog last night through this morning. The apology from WordPress says it all… “I am very sorry for that happening. One of our spam traps says it saw a bad link on your blog but I do not find that link – so something has gone wrong. Your … Continue reading Brand Manager’s Notebook Back Up and Running

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Brand Manager’s Summit 2008 Wrap-Up

The Brand Manager’s Summit 2008 was an intense three days of informative discussion and networking. We hope those who attended had a rewarding experience, and we thank them for their participation and involvement! Due to overwhelmingly positive responses in the exit survey, we’re delighted to announce that we will be hosting a Brand Manager’s Summit … Continue reading Brand Manager’s Summit 2008 Wrap-Up

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