Category: Advertising

Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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The End of Free Social Media

Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of these channels inexpensively or for free, to really be effective nowadays, you need to pay to play.

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What Does the Font Say?

Institutions don’t have a sound in the same sense as an animal, but they should have a voice. A well-selected font plays a key role in representing aspects of the brand voice. Just like color, imagery, and graphic styles, typography is essential in conveying the brand persona.

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Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and YouTube could yield better results than others.

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Stock Photography Survival Guide

This survival guide will take you from “getting-by” to finding great success with stock photography. Follow these four strategic tips for using stock photos in an effective, brand-oriented, and creative way. Plus, take a quick look at some of our favorite stock photo sources!

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