Category: Advertising

Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and Youtube could yield better results than others.

 Read more

Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

 Read more

Stock Photography Survival Guide

This survival guide will take you from “getting-by” to finding great success with stock photography. Follow these four strategic tips for using stock photos in an effective, brand-oriented, and creative way. Plus, take a quick look at some of our favorite stock photo sources!

 Read more

Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

 Read more

Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

 Read more

The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

 Read more