Category: Advertising

College Marketing Plans for 2009

Nearly two-thirds of college marketers expect their budgets to decrease in the first six months of 2009, according to a non-scientific online poll conducted on the Brand Manager’s Notebook. The several dozen poll respondents don’t constitute a representative sampling, so the results are anecdotal, but they give a pretty clear indicator of how higher ed … Continue reading College Marketing Plans for 2009

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Changing your Marketing Tactics in the Crazy Economy?: Take the Poll

A couple of weeks ago, Bob wrote Advertising Paradox: Old and New Media.  The post talks about the results of a MarketingSherpa poll and the change in advertising plans of 382 business marketers for the coming year due to the economic recession. So here is our take on the poll to ask all of you … Continue reading Changing your Marketing Tactics in the Crazy Economy?: Take the Poll

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Advertising Paradox: Old and New Media

There’s been some hand wringing over advertising allocations, judging from the interest in last week’s blog – Arguments for Advertising – and a recent poll-of-the-week from MarketingSherpa, which reported on the advertising plans of 382 business marketers for the coming year. The platforms that advertisers plan to increase most during the downturn? No surprises: social … Continue reading Advertising Paradox: Old and New Media

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Arguments for Advertising

University ad budgets are high-risk items in times like these. They make tempting targets for CEOs checking the closets and mattresses for undefended stash. What arguments will you bring to bear? Rob Westervelt outlines several good ones in his Ubrander blog on the topic. As usual, he’s right the money noting that a tight economy … Continue reading Arguments for Advertising

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