Category: Advertising

Mobile: It’s Not a Want, It’s a Need

The need to be mobile responsive isn’t just wanted anymore, it’s needed. It may seem like a lot to go from mobile friendly to completely a responsive design, but your ideal applicants aren’t just hoping for it, they’re expecting it.

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Stock Photography Survival Guide

This survival guide will take you from “getting-by” to finding great success with stock photography. Follow these four strategic tips for using stock photos in an effective, brand-oriented, and creative way. Plus, take a quick look at some of our favorite stock photo sources!

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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