Category: Creative

Stock Photography Survival Guide

This survival guide will take you from “getting-by” to finding great success with stock photography. Follow these four strategic tips for using stock photos in an effective, brand-oriented, and creative way. Plus, take a quick look at some of our favorite stock photo sources!

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Share your 2016 #EDUholidays

Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!

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NCMPR Webinar & AMA Conference

Don’t miss out on your opportunity to learn from EMG’s expert in digital marketing next month, during the NCMPR Webinar: There’s an App for That!; Mobile Advertising. Also, we will see you at American Marketing Association’s Symposium for the Marketing of Higher Education in December.

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Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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