Category: Marketing Tactics

What Does the Font Say?

Institutions don’t have a sound in the same sense as an animal, but they should have a voice. A well-selected font plays a key role in representing aspects of the brand voice. Just like color, imagery, and graphic styles, typography is essential in conveying the brand persona.

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2016 International Brand Master

Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition. Congratulations Ms. Lawrence! Leave a note of congratulations.

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Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and YouTube could yield better results than others.

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mobile: It’s Not a Want, It’s a Need

The need to be mobile responsive isn’t just wanted anymore, it’s needed. It may seem like a lot to go from mobile friendly to completely a responsive design, but your ideal applicants aren’t just hoping for it, they’re expecting it.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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