Category: Marketing Tactics

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Share your 2016 #EDUholidays

Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!

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NCMPR Webinar & AMA Conference

Don’t miss out on your opportunity to learn from EMG’s expert in digital marketing next month, during the NCMPR Webinar: There’s an App for That!; Mobile Advertising. Also, we will see you at American Marketing Association’s Symposium for the Marketing of Higher Education in December.

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A Brand of Service

Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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