Category: Marketing Tactics

What’s Your Brand Sound

My friends and I often play a version of “Name that Tune” while waiting in line at the movie theater or on a road trip.  The specific rules of our game center around coming up with the tunes of obscure commercial jingles and television shows and trying to get the others to guess what show … Continue reading What’s Your Brand Sound

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Mastering the Social Network

Here’s an interesting article in Technology Review published by MIT about how the Obama Campaign leveraged social networking to win the race to his party’s nomination.  Of particular value are the statistics about audience trends in new media and the approach the campaign took to managing their new media strategies. Throughout the political season, the … Continue reading Mastering the Social Network

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Social Networking and the Awkward Turtle

My wife and I were watching television, while my millennial son was multi-tasking and doing his homework on the floor.  I know… in our world watching TV and doing homework were two diametrically opposed activities, but he’s top of his class… so something’s working. Anyway, a ribald reference passed by on the tube and my … Continue reading Social Networking and the Awkward Turtle

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Should you be all a twitter about Twitter?

Talking about shiny objects… has Twitter come up in your conversations about Web 2.0 marketing strategies?  If not, it probably will or should.  It’s got some great potential applications… as a relationship building tool for recruiters; news update site for the institution; a tool for sports fans; a way for faculty to engage and connect … Continue reading Should you be all a twitter about Twitter?

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Shiny Objects

Going around the country, I’ve been getting a lot of questions regarding when to use new tech such as Second Life, Twitter, and whatever. One of the smartest takes on this I’ve seen comes from Steve Rubel’s blog Micropersuasion where he introduces the term SOS or “Shiny Object Syndrome”.  As Steve puts it, SOS is … Continue reading Shiny Objects

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