Category: Social Media

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Share your 2016 #EDUholidays

Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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Leading Edge

Marketing to the next generation is not the same as marketing to millennials. Gen z or Generation Edge has a new outlook on everything and needs to be marketed to in new and exciting ways.

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Brands Go Up In Stardust

Fans of the movie Stardust understand the importance of a certain fearsome pirate captain’s reputation. However, his reputation is in jeopardy after his ship is invaded. Here are some tips for how brands can do some preemptive striking before any incident causes your brand to go up in stardust.

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Three Finalists Named: Time to Vote

Extraordinary branding professionals from Azusa Pacific University, University of Glasgow, and University of Iowa make up the finalists for the 2014 International Brand Master Award. Read more about each of them and vote for the winner.

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