Category: Social Media

The End of Free Social Media

Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of these channels inexpensively or for free, to really be effective nowadays, you need to pay to play.

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Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and YouTube could yield better results than others.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Share your 2016 #EDUholidays

Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created a video or greeting of some kind for any or all of the holidays in between and including Thanksgiving 2016 and New Years 2017, we want to see it!

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Give Them Content: Part Two

Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content’s presentation to each individual audience.

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Leading Edge

Marketing to the next generation is not the same as marketing to millennials. Gen z or Generation Edge has a new outlook on everything and needs to be marketed to in new and exciting ways.

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