Category: Research

Stay in Touch at CASE VI

The Skeptics Handbook: Turning Marketing Doubters into Brand Disciples, Splitting Audiences Without a Split Brand Personality, and The Brand Book is Dead … Now What? are the two presentations and roundtable discussions we will lead during the CASE VI conference Jan 11 – 13. We will also have an exhibitor booth. Plenty of chances to stop by and say hi.

 Read more

For-profit Ad Spending Tanks, Non-profits Grow

Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The result is an unexpected parity of marketing efforts.

 Read more

Non-Profit Ad Spending Now Equals the For-Profit Sector

Colleges and universities are investing in paid advertising at an unprecedented pace. And 2013 marked the first time that spending by non-profit colleges and universities equaled that of the for-profit educational sector. Read more…

 Read more

College Advertising Growth Spurt

College and university advertising continued to grow through September of this year, putting higher ed ad spending on track for a new high. An increasing number of non-profits – public and private – have been using paid media as a go-to strategy to enhance awareness and image.

 Read more

How Much Do You Spend on Advertising?

Competition is increasing and, as you know, it is important to review higher ed advertising investment. For example, find out where colleges and universities spent $570.5 million worth of paid advertising in the U.S. in the first half of 2013. Take a peek.

 Read more