Category: Research

Stay in Touch at CASE VI

The Skeptics Handbook: Turning Marketing Doubters into Brand Disciples, Splitting Audiences Without a Split Brand Personality, and The Brand Book is Dead … Now What? are the two presentations and roundtable discussions we will lead during the CASE VI conference Jan 11 – 13. We will also have an exhibitor booth. Plenty of chances to stop by and say hi.

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For-profit Ad Spending Tanks, Non-profits Grow

Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The result is an unexpected parity of marketing efforts.

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Non-Profit Ad Spending Now Equals the For-Profit Sector

Colleges and universities are investing in paid advertising at an unprecedented pace. And 2013 marked the first time that spending by non-profit colleges and universities equaled that of the for-profit educational sector. Read more…

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