Category: Research

How Much Do You Spend on Advertising?

Competition is increasing and, as you know, it is important to review higher ed advertising investment. For example, find out where colleges and universities spent $570.5 million worth of paid advertising in the U.S. in the first half of 2013. Take a peek.

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Get Tested

Online ads are amazing for driving traffic to your site. But if you don’t have targeted landing pages, you’re wasting your money because people are inherently lazy. Better ads and landing pages convert more traffic, thus increasing ROI. And the only way to improve is to test.

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Shift Happens. Deal With It

Demographic and environmental marketplace shifts happen. It is not always easy to grasp and figure out how this impacts your institution, so here is a starting point of current trends to watch. And after the data has been analyzed, we go into how to adjust your goals, strategies and tactics.

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The University Debt Crisis: It’s Not Just Students Facing a Financial Headache (Guest)

Universities have been spending like students in a bar who think a Rockefeller will pick up the tab. How are they are paying for all this? Undoubtedly many of the bigger universities use endowment earnings and alumni donations to cover at least some of the costs, but for the most part, these veritable spending sprees are funded by tuition fees. Also, it is clearly unsustainable for tuition fees to continue to rise faster than the student’s ability to pay them. Universities need to act and they need to act now.

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CCCS: $3.01 Billion Worth of Economic Impact

A study revealed last week by Colorado Community College System (CCCS) President Dr. Nancy McCallin showed the total economic impact of the 13 colleges in the system to be an amazing $3.01 billion. This impact suggests to current college and high school students that higher education is, in fact, worth the cost.

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5 Data Trends to Know

Market research is about understanding your customers, how to meet their needs, identifying issues, and uncovering opportunities. Research is essential in developing effective marketing strategies and tactics. Here are five critical trends that are impacting your institution’s ability to achieve its strategic goals.

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