Category: Website Development

Mobile: It’s Not a Want, It’s a Need

The need to be mobile responsive isn’t just wanted anymore, it’s needed. It may seem like a lot to go from mobile friendly to completely a responsive design, but your ideal applicants aren’t just hoping for it, they’re expecting it.

 Read more

Leading Edge

Marketing to the next generation is not the same as marketing to millennials. Gen z or Generation Edge has a new outlook on everything and needs to be marketed to in new and exciting ways.

 Read more

2014 Web Trends

It’s that time of year, time for reflection and to look forward. In keeping with the season, we looked back on our own and other’s experiences with web design over the past year and followed along as the experts took out their virtual crystal balls to glance at the web in the coming year. We can say we’re excited by what they see and what we see. We hope you are too!

 Read more

CCCS: Zero To Impact

Starting from zero isn’t always easy when it comes to building a social media presence, but it can be done. And we are talking from experience. That is exactly what happened when Colorado Community College System and Educational Marketing Group (EMG) began to work together. All done to raise top-of-mind awareness and perceptions of quality of the 13 system colleges. Find out how we went from zero to impact.

 Read more

Get Tested

Online ads are amazing for driving traffic to your site. But if you don’t have targeted landing pages, you’re wasting your money because people are inherently lazy. Better ads and landing pages convert more traffic, thus increasing ROI. And the only way to improve is to test.

 Read more

How is Education like Vacation?

For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us: There’s a crucial lesson that higher ed can learn from how vacation experiences are presented on the web…

 Read more