Blog

Monitoring Your Website?

Websites are essential for your organization and your brand, and not providing a good user experience could lower your credibility. Improve your website by monitoring and segmenting your traffic and conducting a content audit.

 Read more

Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

 Read more

The End of Free Social Media

Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of these channels inexpensively or for free, to really be effective nowadays, you need to pay to play.

 Read more

What Does the Font Say?

Institutions don’t have a sound in the same sense as an animal, but they should have a voice. A well-selected font plays a key role in representing aspects of the brand voice. Just like color, imagery, and graphic styles, typography is essential in conveying the brand persona.

 Read more

Ranch-pocalypse

Brands promise to provide certain quality of products and services and expectations. Dion’s, a popular pizza chain in New Mexico, had to temporarily stop production of its famous dressings. Thus, throwing many in New Mexico into a temporary state of disbelief. See what happens when they can’t deliver what loyal fans have come to expect and why it is important for brands to learn from them.

 Read more

2016 International Brand Master

Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition. Congratulations Ms. Lawrence! Leave a note of congratulations.

 Read more