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What Tokio Hotel Tells us about Small Markets

My daughter who is twelve believes with all her heart that she discovered the band Tokio Hotel and made them famous. To an extent, this is true. While their story might sound like any other teen fascination, I think it has lessons for all of us. She discovered this tiny market “emo” band from Germany … Continue reading What Tokio Hotel Tells us about Small Markets

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Good Read. Great Example of Creative Advertising! As seen in Advertising Age…

Students promote creativity A Norwegian art school finds new ways to attract prospective students. Norwegian creative school, Norges Kreative Fagskole, was facing fierce competition from other colleges and universities when it came to recruiting students. NKF wanted to maintain the level of applications received in 2007 for 2008 by increasing awareness amongst 18-24 year olds … Continue reading Good Read. Great Example of Creative Advertising! As seen in Advertising Age…

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Searching for the Future of Search

Ineke’s recent post “I Freebased….No, Not That Kind!” got me thinking about what the future of search will mean for marketers. Looking for futurist insights on the topic, a quick Google search using the term “Web 3.0” retrieved roughly 2,160,000 results with a Wikipedia page: dedicated to prognostications about the future of the Web leading … Continue reading Searching for the Future of Search

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Series 2 of 3: Looking out to the Edges of the Web Universe for the Next Big Ideas. – Getting on the Grid

I was listening to an NPR story about the starting of the Hadron Collider in Cern, Switerland. That’s the huge particle accelerator that’s trying to recreate the circumstances of the Big Bang and in the process might destroy the world – ok that depends on who you believe. At least for now, we survived the … Continue reading Series 2 of 3: Looking out to the Edges of the Web Universe for the Next Big Ideas. – Getting on the Grid

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Series 1 of 3: Looking Out to the Edges of the Web Universe for the Next Big Ideas. – I Freebased… No, Not That Kind!

So I was reading Andrew Careaga’s blog recently and he had a post about battling info-glut. Which lead me on a curiosity search for what, if anything, is out there that can help us manage information better both the finding and keeping of it. I know I spend a lot of time Googling or searching … Continue reading Series 1 of 3: Looking Out to the Edges of the Web Universe for the Next Big Ideas. – I Freebased… No, Not That Kind!

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UGC and Your Brand

Over the last several years, user-generated content (UGC) has been increasing rapidly in volume and importance. Back in April, eMarketer.com projected that the number of UGC creators will rise from 77 million in 2007 to 108 million in 2012 and consumption will climb from 94 million to 130 million. And with the technology for creating … Continue reading UGC and Your Brand

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