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UGC and Your Brand

Over the last several years, user-generated content (UGC) has been increasing rapidly in volume and importance. Back in April, eMarketer.com projected that the number of UGC creators will rise from 77 million in 2007 to 108 million in 2012 and consumption will climb from 94 million to 130 million. And with the technology for creating … Continue reading UGC and Your Brand

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Rural Broadband Not What You’d Expect

There is evidently a strong belief out there, because I’ve heard it many times, that rural folks don’t have broadband and therefore colleges and universities with more rural audiences should avoid the more engaging aspects that Web 2.0 provides. It ain’t true. Or at least it isn’t as true as people think it is. So … Continue reading Rural Broadband Not What You’d Expect

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The New Media Double-Dip

Here’s a good example of shaping tactics to maximize impact via new media. As mentioned in the previous blog on September 1 titled What’s Your Brand Sound, EMG just helped produce a music video for Old Dominion University (ODU) in Norfolk, VA (be sure to watch the “I Love the Modern Mind” video in the … Continue reading The New Media Double-Dip

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What’s Your Brand Sound

My friends and I often play a version of “Name that Tune” while waiting in line at the movie theater or on a road trip.  The specific rules of our game center around coming up with the tunes of obscure commercial jingles and television shows and trying to get the others to guess what show … Continue reading What’s Your Brand Sound

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Tag, You’re It!

You’ve seen them. The tiny icons at the bottom of a blog, video, or news article prompting you to share what you’ve just seen or read with your friends. It’s called social bookmarking and it allows internet users to “tag” people, websites, blogs, photos, videos, audio clips, and other online content they find interesting.  To … Continue reading Tag, You’re It!

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Mastering the Social Network

Here’s an interesting article in Technology Review published by MIT about how the Obama Campaign leveraged social networking to win the race to his party’s nomination.  Of particular value are the statistics about audience trends in new media and the approach the campaign took to managing their new media strategies. Throughout the political season, the … Continue reading Mastering the Social Network

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