I hope conversations about staffing needs in marketing come up a lot during the conference! Staffing has always been a hot topic, but the exploding demands of new media make it a critical conversation now. And I don’t think we in higher ed marketing have made a convincing case to leadership about the need for … Continue reading Staffing

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Fresh Strategies for a New Age of Marketing

Not since the advent of mass marketing in the mid 19th Century and the advent of television commercials in the mid 20th Century has the world of marketing communications changed as much as it has today. Web-based and electronic communications, social networks, viral advertising, user-defined marketing‚Ķ.for professional marketers the landscape is quickly, and radically changing. … Continue reading Fresh Strategies for a New Age of Marketing

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