Tag: Advertising

The Battle for Ad Tracking

Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?

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Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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What Does the Font Say?

Institutions don’t have a sound in the same sense as an animal, but they should have a voice. A well-selected font plays a key role in representing aspects of the brand voice. Just like color, imagery, and graphic styles, typography is essential in conveying the brand persona.

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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