Tag: Advertising

Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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