Tag: Advertising

The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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For-profit Ad Spending Tanks, Non-profits Grow

Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The result is an unexpected parity of marketing efforts.

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Non-Profit Ad Spending Now Equals the For-Profit Sector

Colleges and universities are investing in paid advertising at an unprecedented pace. And 2013 marked the first time that spending by non-profit colleges and universities equaled that of the for-profit educational sector. Read more…

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