Tag: Advertising

High Flying Advertising and Sponsorships

As an undergrad and grad student in Albuquerque I have always loved this time of year because the beginning of October means it is time for the Albuquerque International Balloon Fiesta. This annual gathering of hundreds of balloons is often considered the largest gathering of balloons in the world (about 750) and the most photographed … Continue reading High Flying Advertising and Sponsorships

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Hey, That’s My Tagline!

Several of our clients within the past year have been surprised to learn that the strategic taglines and campaign themes we created for them were compelling and popular enough that competitors began using them, too! So now what? While imitation may be the sincerest form of flattery, stealing your thunder is going a little too … Continue reading Hey, That’s My Tagline!

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The Winds are Blowing… and Advertising that Makes me go Hhmmm…

The winds are blowing as we are getting close to a milestone for the Summit, the Brand Manager’s Summit that is. Preferred registration tuition of $495 ends July 15 (50% off regular tuition). And this year’s Summit "New Media or Die!" promises to be a not-to-miss event for higher ed marketers. We will have Kate … Continue reading The Winds are Blowing… and Advertising that Makes me go Hhmmm…

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Get More Face Time on Facebook

On the heels of Travis’ recent post Get Engaged!, I started looking more closely at Facebook’s (FB) rapidly evolving advertising strategy. The two major spaces the company is focusing on are a beefed up ad presence on its coveted FB Home Page and on email pages. For me, the jury is still out as to … Continue reading Get More Face Time on Facebook

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Creative is as Creative Does

In some recent posts, we have mentioned that one way to be impactful, engaging, and do things inexpensively is to be creative. Well, I recently came across some typically dull things that many of use that have been improved with some creativity. We all use business cards. Here are a few (including image above) that … Continue reading Creative is as Creative Does

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