Tag: brand campaigns

Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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The Silly Season: No Connections to Branding

The noise level in higher ed marketing is intense lately. People don’t know what to make of the controversy surrounding some new advertising campaigns that have launched in recent months: Drake University’s “D+” campaign American University’s “Wonk” campaign Purdue’s “Makers, All” campaign What would it take to make American U’s “American Wonk” campaign a brand? … Continue reading The Silly Season: No Connections to Branding

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Over the Edgy

What is the first thing that comes to mind when you think of Drake University? Edgy! Right? What? Look, Drake is a fine school in Des Moines, Iowa, and you might think first about their respected law school or a solid liberal arts core, consistent quality rankings, or their 129-year legacy. But edgy? Not so … Continue reading Over the Edgy

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Mad Men and Good Brands

Michael Armini of Northeastern wrote an engaging viewpoint piece for Inside Higher Ed last Thursday:  “Beware Higher Ed’s ‘Mad Men.’” It’s a nicely-written opinion piece that warns institutions to avoid quick-fix branding from “mad men” marketers, a reference to the AMC cable show that caricatures Madison Avenue of the 1960’s. And Michael is right, to … Continue reading Mad Men and Good Brands

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Ads that Reach You

Ever watch the movie Minority Report? A pretty good flick. There is something specific in this movie to watch for for us marketers. Tom Cruise’s character is walking through a building, a camera scans his face, and a few steps later a customized advertised is shown on the wall for him to view. This technology … Continue reading Ads that Reach You

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