Tag: brand campaigns

Hey, That’s My Tagline!

Several of our clients within the past year have been surprised to learn that the strategic taglines and campaign themes we created for them were compelling and popular enough that competitors began using them, too! So now what? While imitation may be the sincerest form of flattery, stealing your thunder is going a little too … Continue reading Hey, That’s My Tagline!

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Nebraska Launches Distance Ed Winner

Last week the University of Nebraska (NU) announced an aggressive plan to re-engineer its distance ed programming and greatly expand online courses to capture a larger share of the growing national and international online market and to better serve in-state students. It’s a program to watch, already getting some attention, and probably the best-engineered “re-launch” … Continue reading Nebraska Launches Distance Ed Winner

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This Is the Future: Web-Centric Marketing Tactics

We’ve outlined the rewards of developing a Web-Centric approach to marketing in this space in the past. Here’s another outstanding tactic to unleash the power and potential of the web-centric strategy. The idea is simple: Build and promote a linked, but independent, interactive website focusing on your brand position or tagline as the centerpiece of … Continue reading This Is the Future: Web-Centric Marketing Tactics

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Take Me to Your (Brand) Leader!

What is the biggest challenge in brand development? In last week’s poll question and blog post, we asked readers to identify the biggest challenges they faced in launching branding projects. A third of poll respondents said the biggest challenge they had faced was the lack of a strong brand leader. Spot on. The critical role … Continue reading Take Me to Your (Brand) Leader!

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Of Taglines and Brands

A great tagline (1962) that helped Avis triple market share in 4 years. Last week I was counseling a university brand manager who confided her concerns that the internal stakeholders of her organization – faculty, staff members, students, alumni – were beginning to believe that their tagline was, in fact, their brand. She was right … Continue reading Of Taglines and Brands

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