Tag: Brand differentiation

2016 International Brand Master

Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition. Congratulations Ms. Lawrence! Leave a note of congratulations.

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Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Over the Edgy

What is the first thing that comes to mind when you think of Drake University? Edgy! Right? What? Look, Drake is a fine school in Des Moines, Iowa, and you might think first about their respected law school or a solid liberal arts core, consistent quality rankings, or their 129-year legacy. But edgy? Not so … Continue reading Over the Edgy

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An Example: Recruiting Faculty and Staff

I think the higher ed community is wonderful at sharing information with one another. Most of us don’t hesitate to offer up what we know and do our best to help each other out in whatever way we can. We all understand the rather unique higher education environment and I think there’s a certain bond … Continue reading An Example: Recruiting Faculty and Staff

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The University of Wal-Mart

An amazing announcement last week puts an exclamation point on the widening dichotomy we’re seeing in higher education – the chasm we described in last month’s Winners, Losers, and Whiners blog between academic institutions that provide an educational commodity and those that offer a highly differentiated college experience. Michael Staton of Edumorphology put it succinctly … Continue reading The University of Wal-Mart

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