Tag: Brand Manager

2016 International Brand Master

Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition. Congratulations Ms. Lawrence! Leave a note of congratulations.

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2014 IBM Award Nominations Open

Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet to receive the attention they so richly deserve? The most prestigious award in education branding is back for its sixth year. 

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Your Time is Falling Off a Cliff. Swoop Down and Save It with RescueTime

So just how much time are you spending on Twitter anyway? There’s a solid chance you might be not-so-pleasantly surprised to find out. With budget crunches now common place at colleges and universities all over the nation, productivity and time management is more important now than it ever has been before, simply because the distractions … Continue reading Your Time is Falling Off a Cliff. Swoop Down and Save It with RescueTime

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Mad Men and Good Brands

Michael Armini of Northeastern wrote an engaging viewpoint piece for Inside Higher Ed last Thursday:  “Beware Higher Ed’s ‘Mad Men.’” It’s a nicely-written opinion piece that warns institutions to avoid quick-fix branding from “mad men” marketers, a reference to the AMC cable show that caricatures Madison Avenue of the 1960’s. And Michael is right, to … Continue reading Mad Men and Good Brands

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Does a Blog Make a College Brand?

Eric D. from Iowa State University provided a thought to me via LinkedIn during my writer’s block mentioned in my last blog (a precursor to the new “Ask a Marketing Consultant”). His question: “I’d like to know what criteria to use to decide if a blogger is regarded as being influential in a particular field. … Continue reading Does a Blog Make a College Brand?

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CMO Strategy: Making Yourself Indispensable

Fifteen years in consulting have proven one thing to me:  A chief marketing officer can make him or herself invaluable and indispensable to their organization by employing one critical strategy: Implement an annual marketing communications plan. Oh, is that all? Yup.  And it’s both much simpler and much harder than it sounds. Marketing plans may … Continue reading CMO Strategy: Making Yourself Indispensable

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