Tag: brand platform

The Portable Brand

Does everyone allied with your organization know and understand what your institution stands for, its core values, and competitive advantages? If the answer is no, your brand is not as strong as it should be. The solution is creating a platform that quickly conveys the brand strategy to all stakeholders.

 Read more

A Bridge Over Troubled Silos

We’ve been going about this silo thing all wrong. Everyone says, “It’s terrible that we all work in silos here! We need to break silos down!” So for years we’ve battered the ramparts and stormed the walls, with no results – silos are stronger than ever. So now I say, “Hoo-rah for silos! Keep ’em strong!”

 Read more