Tag: Brand promise

The Portable Brand

Does everyone allied with your organization know and understand what your institution stands for, its core values, and competitive advantages? If the answer is no, your brand is not as strong as it should be. The solution is creating a platform that quickly conveys the brand strategy to all stakeholders.

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How To Build a Great Brand

Great brands aren’t born, they’re made. They are based in honesty, a shared vision of excellence, and hard work. They differentiate. They endure. Great brands promise something extra that reaches beyond the basic product or service being offered, and provide intrinsic value to constituencies. Volvo, for example, promising “safety first, always” or Disney promising “happiness … Continue reading How To Build a Great Brand

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