Tag: brand

Ranch-pocalypse

Brands promise to provide certain quality of products and services and expectations. Dion’s, a popular pizza chain in New Mexico had to temporarily stop production of its famous dressings. Thus, throwing many in New Mexico into a temporary state of disbelief. See what happens when they can’t deliver what loyal fans have come to expect and why it is important for brands to learn from them.

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8th Annual Award Nominees

Super Bowl 51 has come and gone! Many were disappointed by the Patriots comeback in the last half of the game. However, the most prestigious competition in education brand marketing won’t disappoint. There are ten outstanding nominees for the 8th Annual International Brand Master Award.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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A Brand of Service

Civic engagement is a popular idea among higher ed right now. Colleges have a unique opportunity to encourage young adults to impact social change for the rest of their lives. How can a dedicated institution cultivate that service culture?

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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