Tag: Branding

What’s Your Digital-Life Rating?

You may think you are on top of things when it comes to the digital world and new media…so did I.   Then I took a fun little quiz a few months ago, and it turned out I was a little further behind some of my colleagues than I thought! So how tuned in to new … Continue reading What’s Your Digital-Life Rating?

 Read more

Oppor-U2-nity Missed

All week Good Morning America has been promoting its biggest concert ever. U2. Live. On Stage. At Fordham University in the Bronx. All week, I’ve been waiting. I tune in this morning. The energy is palpable, even in the frigid air. The University has cancelled classes. Students have been up all night just about busting … Continue reading Oppor-U2-nity Missed

 Read more

Buzzing Skittles

OK, are Skittles marketers lunatics or luminaries?   Thusfar, we’d give the nod to luminaries – Have you seen the Twitter traffic today mentioning Skittles (you know, the candy)? Skittles redirected their homepage to a Twitter search on “Skittles.”  Talk about buzz!   To add a little strategy piece, when the home page loads, they ask for … Continue reading Buzzing Skittles

 Read more

How Many Orphans in Your Online Family?

OK, quick: How many different websites does your organization own and operate? Ever counted? For a lot of you, I’ll bet the reality is more than you’re thinking! Be sure to include independent sites created by or for professional schools and colleges, alumni associations, foundations, athletics, research centers, bookstores, business development agencies and incubators, and … Continue reading How Many Orphans in Your Online Family?

 Read more