Tag: Branding

Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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2014 IBM Award Nominations Open

Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet to receive the attention they so richly deserve? The most prestigious award in education branding is back for its sixth year. 

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Stay in Touch at CASE VI

The Skeptics Handbook: Turning Marketing Doubters into Brand Disciples, Splitting Audiences Without a Split Brand Personality, and The Brand Book is Dead … Now What? are the two presentations and roundtable discussions we will lead during the CASE VI conference Jan 11 – 13. We will also have an exhibitor booth. Plenty of chances to stop by and say hi.

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2014 #EDUholidays Collection

Thank you for sending us your 2014 holiday greetings. As done over the last couple of years, we are posting one of the largest annual collections of EDU holiday greetings. From creative, fun, humorous, to heart warming, there is a wide variety of holiday cheer to be found from the world of education marketing. Happy Holidays and Merry Marketing!

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Monster Movie Too Close For Comfort

QUESTION: I have read a lot about what people think about the parallels between real colleges and universities and the new Pixar movie, Monsters University. Many colleagues seem to feel the movie hits home with how they actually operate. As a branding expert, what do you think of this movie?

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