Tag: budget

How Much Do You Spend on Advertising?

Competition is increasing and, as you know, it is important to review higher ed advertising investment. For example, find out where colleges and universities spent $570.5 million worth of paid advertising in the U.S. in the first half of 2013. Take a peek.

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Take the Survey: 2013 EMG MarCom Staffing & Budget Survey of Education Institutions

EMG has benchmarked staff and budget budget resources in education marketing and communications. We are looking to update the data in the first of an annually reoccurring survey. This survey requires knowledge of your school’s central marketing and communication staffing and budget for FY2012-2013. Take part and get a complimentary benchmark analysis of the data gathered.

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Defying Conventional College Costs

Over the past several years, tuition has been skyrocketing around the country. And many are taking creative steps to keep tuition costs as low as possible. So far, it seems as though scholarships, grants, and a hard look at the college’s accounting have been in the news the most. One very exciting entrepreneurial example caught … Continue reading Defying Conventional College Costs

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The Sharing of Marketing Plan Tactics

The end of the fiscal year is around the corner. In order to get a good handle on what your budget will look like, a finished marketing plan for 2011-2012 should be completed or very close to being finalized. I am not going to add examples to this blog, because this blog is all about … Continue reading The Sharing of Marketing Plan Tactics

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