Tag: college branding

Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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How to Refresh a Brand

Brands take time to take hold in your audiences’ minds. The longer your brand remains resonant and relevant with internal and external audiences, the more momentum and equity you can generate. It’s a balancing act that calls for periodic brand refreshes, and here are the steps you’ll need to do that successfully.

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Parallels from On-Campus Observations

I have been walking around a university campus on a regular basis recently and have noticed a couple things that have spurred some thought. Two things that we all know about branding that got the hamster in my head spinning. While the branding ideas we all know, the parallels seemed fun and put another spin … Continue reading Parallels from On-Campus Observations

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The Silly Season: No Connections to Branding

The noise level in higher ed marketing is intense lately. People don’t know what to make of the controversy surrounding some new advertising campaigns that have launched in recent months: Drake University’s “D+” campaign American University’s “Wonk” campaign Purdue’s “Makers, All” campaign What would it take to make American U’s “American Wonk” campaign a brand? … Continue reading The Silly Season: No Connections to Branding

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How to Protect Your Brand When Recruiting Students Online (Guest Blog)

Author Elizabeth Kraus, is a marketing and branding expert and the co-founder of myUsearch.com, the Honest College Matchmaker, an online matchmaking service that delivers qualified and invested student inquiries to help colleges protect their brand, control marketing costs and connect to students who are actually interested in their institution. The World Wide Web has opened … Continue reading How to Protect Your Brand When Recruiting Students Online (Guest Blog)

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