Tag: College marketing

Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

 Read more

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

 Read more

Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

 Read more

Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

 Read more

More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

 Read more

Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

 Read more