Tag: College marketing

Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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2014 #EDUholidays Collection

Thank you for sending us your 2014 holiday greetings. As done over the last couple of years, we are posting one of the largest annual collections of EDU holiday greetings. From creative, fun, humorous, to heart warming, there is a wide variety of holiday cheer to be found from the world of education marketing. Happy Holidays and Merry Marketing!

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College Advertising Growth Spurt

College and university advertising continued to grow through September of this year, putting higher ed ad spending on track for a new high. An increasing number of non-profits – public and private – have been using paid media as a go-to strategy to enhance awareness and image.

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Monster Movie Too Close For Comfort

QUESTION: I have read a lot about what people think about the parallels between real colleges and universities and the new Pixar movie, Monsters University. Many colleagues seem to feel the movie hits home with how they actually operate. As a branding expert, what do you think of this movie?

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