Tag: College marketing

Making Facebook a Real Marketing Tool

Today’s Online KnowledgeBuilder, presented by EMG Senior Brand Strategist Ineke Caycedo, ran through the five steps for turning Facebook into a real marketing tool. Marketing pros across the country took part in the 90 minute interactive seminar. Ineke’s online tutorial used Facebook as the model for social networking (SN) because, in terms of networks that … Continue reading Making Facebook a Real Marketing Tool

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Know Thy Audience

Do you know your target audience as well as you think you do? I recently took part in the local breast cancer walk to support breast cancer research. Each participating group was to design their own t-shirts in support of the cause and wear them during the walk. This brought back memories of an article … Continue reading Know Thy Audience

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Top Secrets to Turn Social Networks Into Amazing Marketing Tools

Marketers everywhere have grappled with how to actually make social networks worth the time and trouble.  Until now, it’s been unclear how to map out a step-by-step action plan that will turn social networking into a bona fide marketing tool.  But we’ve developed a 5-step action plan to do exactly that, and this post outlines the … Continue reading Top Secrets to Turn Social Networks Into Amazing Marketing Tools

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Brand Evolution

I recently held an energizing day-long workshop at a major research university. Objectives: Reinforce the brand position, reinvigorate the messaging platform, and map out future campaign evolution and expansion. It was great fun. Your organization ought to schedule these regularly, too. We had 68 in-house staff communicators from a dozen different units attend the retreat: … Continue reading Brand Evolution

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What’s Your Digital-Life Rating?

You may think you are on top of things when it comes to the digital world and new media…so did I.   Then I took a fun little quiz a few months ago, and it turned out I was a little further behind some of my colleagues than I thought! So how tuned in to new … Continue reading What’s Your Digital-Life Rating?

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Oppor-U2-nity Missed

All week Good Morning America has been promoting its biggest concert ever. U2. Live. On Stage. At Fordham University in the Bronx. All week, I’ve been waiting. I tune in this morning. The energy is palpable, even in the frigid air. The University has cancelled classes. Students have been up all night just about busting … Continue reading Oppor-U2-nity Missed

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