Tag: communication

Dos and Don’ts of Tragedy

Large-scale traumatic events can be trying on the entire nation and world. Social media can exasperate many if not done in an appropriate manner. There are several key ideas to take note of when communicating online during tough times. Get them down before you potentially offend your followers.

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The Power of Personalization

I received several emails from Google this morning on behalf of our clients who advertise using Google AdWords. In celebration of AdWords’ 10-year anniversary, Google is extending thanks to their advertisers by sending an email linking to personalized videos, and offering the opportunity to upload their own story via text, video, or photo. Their customized … Continue reading The Power of Personalization

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