Tag: communications

Three Outstanding Finalists

Extraordinary branding professionals from University of Calgary, Ohio Wesleyan University, and University of Cambridge make up the finalists for the 8th Annual International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for the next International Brand Master.

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8th Annual Award Nominees

Super Bowl 51 has come and gone! Many were disappointed by the Patriots comeback in the last half of the game. However, the most prestigious competition in education brand marketing won’t disappoint. There are ten outstanding nominees for the 8th Annual International Brand Master Award.

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Higher Ed and Crisis Communications: Be Prepared

Chris Syme owns a successful consulting business in Bozeman, Montana–CK Syme.org–specializing in reputation and crisis, social media, and media training. Chris is the current chairman of the CoSIDA (College Sports Information Directors of America) New Media/Technology committee. She is a former Communications Associate at Montana State University Athletics and Eastern Washington University. In a survey … Continue reading Higher Ed and Crisis Communications: Be Prepared

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CAMPUS BLOGS: How MarCom Can Increase Readability

College presidents, students, deans, faculty, and staff are all getting in on the fun when it comes to creating blog content for the internet. This is wonderful news. All this effort to write new insightful stories. Make sure you know how to get eyes on this content.

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Beyond the Brand Buzz – Building a Certified Brand Ambassador Program (Guest Blog)

How long can you carry on the on-campus momentum after a successful brand launch? When the on-campus buzz begins to soften, communicators return their focus to accomplishing their unit goals, often with brand as an afterthought. But the university brand manager is left to keep the flame burning. The overall goal for building and maintaining a brand program is to reinvigorate the brand when it reaches the maintenance stage…

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