Tag: data

Get Tested

Online ads are amazing for driving traffic to your site. But if you don’t have targeted landing pages, you’re wasting your money because people are inherently lazy. Better ads and landing pages convert more traffic, thus increasing ROI. And the only way to improve is to test.

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Riding the Distance Ed Carousel

Online higher ed is like a carousel – an experience that keeps going faster. But this ride already started. You can either hop on now and grab the best seat by marketing online ed as an institutional priority, or you can wait and hope to find a seat later. Here are six things you should have done or start soon to ride the online ed carousel.

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Does Anyone Care about PR Anymore?

Media relations has radically changed. Sure, it’s as important as it ever was – maybe more so – but it no longer looks or acts the same as it used to. Has your shop kept pace? Traditional media gatekeepers are no longer the only way – or even the best way – to reach the … Continue reading Does Anyone Care about PR Anymore?

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Online Education on the Fast Track – Is Your Brand In the Game?

Unless you’ve been dozing or vacationing on another planet, you know that online programs have been the superstars of higher education for at least five years. Growth of online programs last year (before the recession/depression) blazed forward at 12.9%, eclipsing the annual growth of 1.2% for higher education overall.

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