Tag: Del Mar College

Three Outstanding Finalists

Extraordinary branding professionals from University of Calgary, Ohio Wesleyan University, and University of Cambridge make up the finalists for the 8th Annual International Brand Master Award. Read more about each of these amazing professionals and the brands they represent. Vote for the next International Brand Master.

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Of Taglines and Brands

A great tagline (1962) that helped Avis triple market share in 4 years. Last week I was counseling a university brand manager who confided her concerns that the internal stakeholders of her organization – faculty, staff members, students, alumni – were beginning to believe that their tagline was, in fact, their brand. She was right … Continue reading Of Taglines and Brands

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