Tag: Digital

Leading Edge

Marketing to the next generation is not the same as marketing to millennials. Gen z or Generation Edge has a new outlook on everything and needs to be marketed to in new and exciting ways.

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Cutting Costs but Not Corners (Guest Blog)

It’s hard times for British Universities; student protests, an increase in fees, lack of funding, job losses and much more. So how does a marketing team promote their courses to applicants? Recent research has showed that more applicants use websites to investigate possible courses as opposed to prospectuses.

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Add QR Codes to Your Marketing Mix to Give Your Campaigns Some Extra Dimension

I was catching up on my reading and flipping through the last week or so of Advertising Age’s Digital Next when I came upon this interesting article by B.L. Ochman titled NYC Garbage Trucks Take QR Codes Mainstream. It’s all about how the NYC Department of Sanitation has put the codes on their trucks. People … Continue reading Add QR Codes to Your Marketing Mix to Give Your Campaigns Some Extra Dimension

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Blues, Barbeque, and Web-Centric Brands

We barnstormed the blues-and-BBQ-center of the world last week to deliver a keynote address to the National Council for Marketing and Public Relations (NCMPR). Kansas City! One of the great towns for eating – and that means BBQ! For my money, KC has at least five sauce houses that make life worth living, and every … Continue reading Blues, Barbeque, and Web-Centric Brands

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