Tag: Disney

How is Education like Vacation?

For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us: There’s a crucial lesson that higher ed can learn from how vacation experiences are presented on the web…

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An Epic Brand Promise

Lately it seems like big companies who have recently evolved their creative elements have been coming under a lot of scrutiny lately. Starbuck’s and Gap’s logo changes top the recent list of criticism. While the creative is only one portion of the graphic elements of a true brand, the brand promise is the key to … Continue reading An Epic Brand Promise

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